YogaDirect.com was in the news! Here's the article:
YogaDirect’s Custom Printing Service Thrives Despite Recessed Economy
Hartford, CT, February 19, 2009 --- YogaDirect.com, the largest direct importer and manufacturer of quality yoga equipment in the United States, may be additional proof of the yoga industry’s recession resilience. “Demand has grown substantially within the first quarter alone!” reveals a pleased Sean O’Brien, YogaDirect’s national sales manager. “We knew 2009 would be a tipping point for YogaDirect, but our sales are wildly surpassing our forecasts.” The thriving business’ success is due in part to its innovative products and services, including custom printing, scented, and eco-friendly yoga mats.
In terms of their custom printed yoga mats, YogaDirect is bringing more options and greater flexibility to an expanding market that was traditionally only available to businesses willing to pay a hefty set up fee and buy in mass quantities. YogaDirect is making custom printing affordable for individuals, studios, and businesses by eliminating set up fees, removing minimum quantities, and offering creative services from their own in-house graphic design team. With 16 mat colors to choose from, the ability to print in up to 2 ink colors, and space for images as large as 10 inches by 11 Inches, the possibilities are limitless.
“It’s an especially exciting time for our custom printing, because of yoga’s increasing popularity coupled with the need for unique marketing and branding opportunities,” says O’Brien. “We have new accounts for resorts, gyms, universities, large corporations, and even individual yoga instructors.” Recent brands using YogaDirect’s custom printing service include Playtex, BodiRocker, and countless studios across the country. Large businesses are taking notice of the immense marketing opportunity available in the yoga industry and smaller companies are using this branding tool to differentiate themselves from local competition. Some small studios are using their custom printed mats as a promotion to attract new students and increase general awareness in their community while large corporations are using this alternative marketing channel to tap into a relatively new market. Adds O’Brien, “We not only beat the competition on price, quality, and customer service, but we can ship the finished product only 5-7 business days after receiving the art work.”
YogaDirect.com is the largest direct importer and manufacturer of quality yoga equipment in the United States. Since launching in 1999, YogaDirect has taken great pride in its’ outstanding customer service, 100% satisfaction money back guarantee policy, low prices, and high quality. For more information, please contact Shelly Ouellette at 1-800-331-8233 or visit www.YogaDirect.com.
