Monday, April 13, 2009

Just in Time for Earth Day - Our New Charter Oak Brand Yoga Mat Cleanser!

I am so excited to announce that YogaDirect.com recently created a new biodegradable and eco-friendly Yoga Mat Cleanser and it is now available for you to buy - just in time for Earth Day! You can get an 8oz Bottle of our new Charter Oak Brand Yoga Mat Cleanser by Clicking Here!

Here's the press release announcing our new Yoga Mat Cleanser:


YogaDirect’s New Mat Cleaner Provides Greener Cleaner Workout

Hartford, CT, March 09, 2009 --- YogaDirect.com, the largest direct importer and manufacturer of quality yoga equipment in the United States, unveiled its new yoga mat cleaner this week after an intensive 6 month product development period. Branded as Charter Oak Yoga Mat Cleanser, the pump spray cleaner is made of all natural ingredients and provides a new improved solution for avoiding infections commonly contracted by using insufficiently cleaned yoga mats or other gym equipment.

A recent report from The New York Times claims some doctors have seen a 50% spike in the number of patients developing athlete’s foot and plantar warts. It’s been determined that the likely culprit is exercising on unclean yoga mats or other fitness equipment. Yoga mats are particularly prone to harvesting harmful bacteria, as the surface is porous and often left damp after usage. This allows the mat to become a breeding ground for millions of bacteria, which can cause infections such as staph, warts, and even life threatening MRSA. Working out on a clean yoga mat is a crucial step to helping prevent such ailments. “We were unsatisfied with other mat cleaners currently available on the market and we feel preventing the spread of such afflictions is of utmost importance. Therefore, we made a huge commitment to our customers by spending over half a year perfecting our Charter Oak Yoga Mat Cleaner,” stated account representative Susan Volenec.

Beyond offering the perfect formula for safeguarding yogis, YogaDirect.com also wanted to offer a truly environmentally friendly product. Therefore, Charter Oak Yoga Mat Cleanser is made from 100% natural and bio-degradable ingredients. “YogaDirect’s new mat cleaner is the smart choice for you and the environment!” continues Volenec. Even though the cleaning agent is composed of all natural ingredients such as citrus oil and coconut oil, the all-in-one cleanser is versatile enough to be used for daily cleansing or thorough occasional use.

YogaDirect.com is the largest direct importer and manufacturer of quality yoga equipment in the United States. Since launching in 1999, YogaDirect has taken great pride in its’ outstanding customer service, 100% satisfaction money back guarantee policy, low prices, and high quality. For more information, please contact Shelly Ouellette at 1-800-331-8233 or visit www.YogaDirect.com.

Tuesday, March 31, 2009

YogaDirect will be exhibiting at the 2009 Yoga Pilates Conference in Toronto, ON!

Here's the latest press release about our upcoming exciting trip to the Yoga Pilates Conference:

"Hartford, CT, March 30, 2009 --- YogaDirect.com, the largest direct importer and manufacturer of quality yoga equipment in the United States, is attending the 2009 Yoga Pilates Conference and Show in Toronto, ON. The conference, which is North America’s largest yoga event, will be running April 2nd through 5th in the North Building of the Metro Convention Centre. YogaDirect will be exhibiting at booth number 421 to a crowd of over 10,000 anticipated participants from all over Canada, the United States, and abroad.

YogaDirect will be showcasing their custom printed yoga mats, blocks, bags, t-shirts, and monogrammed straps. “With the success of our custom printed equipment, we’ve seen an increased demand from new customers located outside the United States,” says account representative Emily Nichols. “This encouraged us to exhibit in Toronto. Also, at YogaDirect we pride ourselves on providing the highest level of customer service and attending this conference presents the opportunity to meet some of our international buyers in person,” continues Nichols.

YogaDirect.com is the largest direct importer and manufacturer of quality yoga equipment in the United States. Since launching in 1999, YogaDirect has taken great pride in its’ outstanding customer service, 100% satisfaction money back guarantee policy, low prices, and high quality. For more information, please contact Shelly Ouellette at 1-800-331-8233 or visit www.YogaDirect.com."

Friday, March 27, 2009

Earth Hour!

I just wanted to remind everyone that tomorrow from 8:30pm-9:30pm is Earth Hour. Be nice to the earth and sit in the dark for an hour tomorrow night. Maybe take that time to meditate :)

Namaste!

Monday, March 23, 2009

Spring = New Plants, New Soap, New Yoga Kits!

Yesterday I went to the store and bought some tomato, pepper, okra, and basil seeds and planted them. I am pretty excited about growing them because I have never planted anything before. I have the perfect apartment to do it in too because my back porch is always in the sun. It will be great to have fresh vegetables and spices!

Speaking of things that are fresh, I recently have been on a pesticide and additive hating kick. After discovering that some of the bath products I have been using contained WAY too many chemicals for my liking, I discovered Castille soap. It comes in a bunch of different natural scents (I chose lavender) and it can basically be used to clean just about anything! I have been using it as shampoo, conditioner, body wash, and face wash for the past 2 days, and I feel soooo clean! I also think it is cleaning my bathtub every time I shower as well because it leaves the room smelling so clean and wonderful when I am done showering.

And Spring is finally here! In a few weeks I will be starting a springtime fruit and vegetable fast. I did it last spring and it really got me in the mood for Spring cleaning :)

At YogaDirect, we've got these great new kits in. One is geared more for beginners and the other is for use with a Yoga Ball, but the best thing about these kits is they come with everything you need!

You can choose from either the Beginner Yoga Mat Kit with DVD

Beginner Yoga Mat with DVD Kit


Or choose the Yoga On The Ball Kit with DVD

Yoga on the Ball Kit with DVD

Friday, March 6, 2009

Getting Sick...and How to Get Better

It's official, I am getting sick. I am not sure if it is just a sinus infection or if I am getting a cold, but I am not feeling well. Either way, I have been upping my vitamin C intake and using my neti pot more often to keep my nasal passageways moist. My apartment has really dry heat pumping through it in the winter and I'll bet that is something that caused me to feel bad. Irrigating your nasal passageways with a neti pot is so good for you. You can get your own Neti Pot from YogaDirect.com

Ceramic Neti Pot from YogaDirect.com


Another way you can help battle winter colds is to eat a proper diet full of fruits and vegetables, and taking a good multivitamin really helps as well. As a vegetarian, I have found that I don't get sick that often, and when I do, it isn't for that long. And though I still haven't set foot in an actual Yoga Studio in a while (for shame!) I have been keeping up with my postures in my home. I find that the cold weather in winter makes me so unmotivated to step outside, so practicing in my home has really been the only option for me these days :) But stretching and toning your muscles with Yoga also strengthens your immune system, so Yogis are less likely to get sick! Although if there is an illness going around in your family or in the place where you work, there's really not a lot you can do about it. For me, I'll just keep doing what I am doing and hope I start feeling better soon!

Monday, February 23, 2009

YogaDirect.com in the news!

YogaDirect.com was in the news! Here's the article:

YogaDirect’s Custom Printing Service Thrives Despite Recessed Economy

Hartford, CT, February 19, 2009 --- YogaDirect.com, the largest direct importer and manufacturer of quality yoga equipment in the United States, may be additional proof of the yoga industry’s recession resilience. “Demand has grown substantially within the first quarter alone!” reveals a pleased Sean O’Brien, YogaDirect’s national sales manager. “We knew 2009 would be a tipping point for YogaDirect, but our sales are wildly surpassing our forecasts.” The thriving business’ success is due in part to its innovative products and services, including custom printing, scented, and eco-friendly yoga mats.

In terms of their custom printed yoga mats, YogaDirect is bringing more options and greater flexibility to an expanding market that was traditionally only available to businesses willing to pay a hefty set up fee and buy in mass quantities. YogaDirect is making custom printing affordable for individuals, studios, and businesses by eliminating set up fees, removing minimum quantities, and offering creative services from their own in-house graphic design team. With 16 mat colors to choose from, the ability to print in up to 2 ink colors, and space for images as large as 10 inches by 11 Inches, the possibilities are limitless.

“It’s an especially exciting time for our custom printing, because of yoga’s increasing popularity coupled with the need for unique marketing and branding opportunities,” says O’Brien. “We have new accounts for resorts, gyms, universities, large corporations, and even individual yoga instructors.” Recent brands using YogaDirect’s custom printing service include Playtex, BodiRocker, and countless studios across the country. Large businesses are taking notice of the immense marketing opportunity available in the yoga industry and smaller companies are using this branding tool to differentiate themselves from local competition. Some small studios are using their custom printed mats as a promotion to attract new students and increase general awareness in their community while large corporations are using this alternative marketing channel to tap into a relatively new market. Adds O’Brien, “We not only beat the competition on price, quality, and customer service, but we can ship the finished product only 5-7 business days after receiving the art work.”

YogaDirect.com is the largest direct importer and manufacturer of quality yoga equipment in the United States. Since launching in 1999, YogaDirect has taken great pride in its’ outstanding customer service, 100% satisfaction money back guarantee policy, low prices, and high quality. For more information, please contact Shelly Ouellette at 1-800-331-8233 or visit www.YogaDirect.com.

Monday, February 2, 2009

Hurray for Amy!

Yesterday, one of my very good friends, Amy Merli, just got her Yoga Teacher's Certification and I am so proud of her! I wish certification was something I could do, but the way my schedule is right now, I have absolutely no time :( But hopefully Amy will come over and give me an occasional free class hahah!
You may remember Amy from the Yoga Photo Shoot we had here at YogaDirect.com a little while ago:
Amy Merli for YogaDirect.com